Hyundai NFL Sponsorship

Amanda Osmer Hyundai, Marketing, News, NFL Sponsorship, Uncategorized

What happens when greatness meets greatness? We’re about to find out as Hyundai goes pro. There are certain things that communicate unequivocally to the world that you’ve made it. For actor’s it’s winning an Oscar; for other’s it may be a corner office. If you’re a vehicle manufacturer; it’s netting the creme de la creme of sponsorships . Hyundai has made impressive increases in quality and reliability in recent years, ranking highly in the 2015 J.D. Power and Associates Initial Quality Study at fourth place behind only Porsche, Jaguar, and sister brand, Kia. Add in America’s Best Warranty, and you’ve got the recipe for greatness. The company’s sponsorship of the National Football League is the perfect way to showcase this excellence, reaching out to the passionate fans of America’s most watched sport. Said Dave Zuchowski, President and CEO of Hyundai Motor America,  “We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration and tell the Hyundai brand story. We can’t wait to show the NFL’s 188 million fans the great design, advanced technologies, dynamic performance and numerous safety features within the Hyundai lineup. The NFL and Hyundai also share a commitment to helping the communities where we do business, another important aspect of our sponsorship.” As for the NFL,  Renie Anderson, the Senior Vice President of Sponsorship added that,  “We are pleased to welcome Hyundai to our family of sponsors. We appreciate Hyundai’s enthusiasm as we work together …