Car Show Nights- Grappone Ford

Sarah Britton Cars, Grappone, Marketing Leave a Comment

This September, we decided to switch things up at our Grappone dealerships by hosting our very first, “Car Show Nights”. The idea originated from our Marketing department, which organized invitations, promotion, and event logistics; yet the event grew into an “all hands on deck” operation due to the amount of interest we received. Our inventory team, fixed operations, human resources, corporate and service team members formed a collaborative team that helped make our first car show, which took place on September 13th, a huge success. “The cars kept rolling in, one after another, after another,” stated Dave Hammond our Director of Fixed Operations, “what an incredible turnout!” he concluded. Our first show took place at our Grappone Ford dealership and we had approximately 80 vehicles participate. All makes and models were welcomed, which generated an awesome mix of domestic and imported vehicles. In fact, we also had the New Hampshire Mustang club join us. Prizes were awarded to the 1st, 2nd, and 3rd place vehicle, which were determined by voter’s choice.  Additionally, the event served as a fundraiser cookout with proceeds to benefit the Crisis Center of Central New Hampshire for Walk a Mile in her Shoes 2017. Our next Car Show Night will be held at Grappone Toyota on Wednesday, September 27th, from 5:00pm-7:00pm with a drive-in style movie beginning at sunset. Be sure to checkout the event on our Grappone Toyota Facebook page.

Hyundai NFL Sponsorship

Amanda Osmer Hyundai, Marketing, News, NFL Sponsorship, Uncategorized

What happens when greatness meets greatness? We’re about to find out as Hyundai goes pro. There are certain things that communicate unequivocally to the world that you’ve made it. For actor’s it’s winning an Oscar; for other’s it may be a corner office. If you’re a vehicle manufacturer; it’s netting the creme de la creme of sponsorships . Hyundai has made impressive increases in quality and reliability in recent years, ranking highly in the 2015 J.D. Power and Associates Initial Quality Study at fourth place behind only Porsche, Jaguar, and sister brand, Kia. Add in America’s Best Warranty, and you’ve got the recipe for greatness. The company’s sponsorship of the National Football League is the perfect way to showcase this excellence, reaching out to the passionate fans of America’s most watched sport. Said Dave Zuchowski, President and CEO of Hyundai Motor America,  “We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration and tell the Hyundai brand story. We can’t wait to show the NFL’s 188 million fans the great design, advanced technologies, dynamic performance and numerous safety features within the Hyundai lineup. The NFL and Hyundai also share a commitment to helping the communities where we do business, another important aspect of our sponsorship.” As for the NFL,  Renie Anderson, the Senior Vice President of Sponsorship added that,  “We are pleased to welcome Hyundai to our family of sponsors. We appreciate Hyundai’s enthusiasm as we work together …